This single cover shows a new side to Mcfly, portraying them in a new, serious way not shown previously. The band is shown in a medium-close up on the cover, where they are all looking in various directions. This could suggest that they are looking out for something around them. The band name is written in red across the top of the single, which will draw their original fans in to buy the single, while the new look of the band will attract a new audience. The red colour could represent the danger seen in the music video, drawing the video and cover together. It is also written in a neon-sign style, suggesting the new audience they are trying to attract. The boys are all wearing similar clothing while all having the same expression on their face, this could show how united they are, and how they are a team. The black clothing could also represent them as being dangerous. The name of the single is written across the bottom of the cover, in a similar style to the band name at the top. It is written in white to stand out against the black clothing which makes it visible and bright even though it is so small.
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