Trial Shots

I have created some shots of my video through paint so that I can see the effect that it will have when done on paint. I will upload them on here and then discuss whether I like the effect it will create or not.

I like the overall effect that these shots have and I think they will look good when I make them into a video. The limited colour supply aids to the cartoon look that I am going for, making the video look more retro.

Colour Scheme Thoughts

As I saw in the comments, my audience like the simplicity of the back and white colour scheme, but they also like the idea of some colour within the products. To accomadate these ideas I think I will firstly try and keep the colour to a minimum, having the majority of the colour in my video, and seeing if feedback thinks I should add any colour in at firther stages.

Colour Scheme Feedback

Alex: I like the colour scheme with multiple colours in it, however I understand why you would like the simplicity of the black and white scheme, I just think brighter colours are more attractive.

Ashleigh: My favourite colour scheme is the pink, blue, green and black one, however I don't think the pink and green go together well, which could be distracting on a product.

Amy: I like the yellow colour scheme most, because its simple but it has a bright colour in it, but If the background is light the yellow might get lost in it.

Sarah: I like the red colour scheme best because the colours appeal to me the most.

Perry: I agree with Alex that the blue, pink and green colour scheme is the most appealing, however I like the simplicity of the black and white colour schemes because it ties into your animation.

Colour Scheme Cont..

Here are the colour schemes that I have created, continuing with the simplicity colour theme. I will ask people to vote for which one they think is best.

Colour Scheme

I need to decide on a colour scheme for my poster and album cover, that fits in with the theme of my video. My first thoughts on this are that I should have an ongoing "cartoon" theme, which could be using very basic colours, such as black, white and primary colours. I will create samples of various colour schemes and then ask an audience to vote for their favourite, so I can take their ideas into consideration.

Final Font

Due to my audience's voting and my personal choice I have decided to use Doodle Pen Limited as the font for my products. I think that this will work well because it suits the theme of my video and it suits my target audience and is 'cartoony' without being too childish.

Font Options

All of my font ideas are done in the 'cartoon' style like i first planned, so that they would match my video. I have chosen 5 different possible fonts and I am going to ask my audience which one they prefer, before coming to a final decision.






5 people liked "pointy" the most. the general feedback from it was that it was a fun font, with the majority of the voters liking the square shape with its shading.





6 people liked "doodle pen limited" the most. They thought that the free hand style of the font would fit in with my product theme and that the messy lines looked good.






Only 2 people liked "love ya like a sister" most,. They liked the styling of the letters and how they are a bit random, however, other people have said that the style of the font seems too formal for my products.






Nobody liked "hirn bold" the most. My audience said that this font was too bold for my products, as they imagined my text to be more delicate.






3 people liked "hand of sean" the most, they said that the free hand style of the font would look good with my cartoon theme, and that it was informal enough for my target audience.

Font Ideas

I will need to find a font to use for my products that maches the theme of my video and looks proffesional on my products. The genre of my video is indie/rock however I have taken a different approach to it and done an animation which might have made it a slightly softer genre, so I think I could use a less aggressive font and make my products look more appealing to a wider audience range, while still attracting their fans due to it being their song.

Class Pitch

I have pitched my ideas to the rest of the class through explaining what my film story would be about. The class mainly enjoyed it, there were some questions asked about my video, such as one girl asking how I would actually film it. I then told her how I would draw each individual shot on a programme such as paint and then eventually put them all into order and match them to the song.

Storyboard

Storyboard

View more presentations from Rach234.

Characters

For my film I have decided that I am going to have two main characters, a male and female. I could also include other female characters to develop my story more. These characters will be simply drawn, adding to the effect of the video. The male will be shown to be a stereotypical "indie-rock" boy who listens to the genre of my music video. He will be drawn with simple clothes on, again adding to the effect of the video. The female characters will be drawn in a similar way, with various hairstyles to allow the viewers to distinguish between them.

Permission Request

Thoughts

Due to me doing an animation video, I cannot comment on what location or actors I am going to use, as I will be drawing it all out.
I think that I am going to use a programme such as paint to create all the individual shots that I will use for my video, which will then make it easy to upload them onto the software I will use to edit it.
I have a rough idea of what I am going to make my video about. I think that the lyrics mean a man has fallen out of love with the woman he is with, or that he has used her, so I am going to base my video around the idea of this, with the man shown to be powerful and very independent, while the woman will seem confused about the whole situation.

Lyrical Analysis

I think that this song represents a relationship where the man has fallen out of love with the woman. The song makes me think that they have been together for a while, as he doesn't want to hurt her by telling her the truth.

You’re a canary, I’m a coal mine
Cause sorrow is just all the rage

This could relate to when coal miners used canary birds to test the air in the tunnels for poison, as they would die first if the air was impure. This could link to his relationship, suggesting she is in danger being with him, can be easily replaced and that she doesn't hold any value to him.
Take one for the team
You all know what I mean

This shows how he is going to react to the situation, as he doesn't want to hurt her, he wont break up with her and he will just pretend everything is okay. The way that he addresses the audience in the second line suggests that its not just him going through this situation and he knows that other men or women will be having this problem.
And I’m so sorry, but not really
Tell the boys where to find my body

This shows that he is sorry for falling out of love with her, but he also cant help his feelings. The second line is saying that he will stay with her physically, but he wont still love her, so he cant be with her mentally.

New York eyes, Chicago thighs
Pushed up the window to kiss you off

The two different areas could relate to how she is the wrong person for him, or how he feels that his relationship isn't 'complete' anymore, as she has changed somehow. The second line could show how he is trying to feel like he did before, the word "pushed" is quite forceful, showing how he is almost forcing himself to love her again, but he cant bring back that emotion.
The truth hurts worse than anything I could bring myself to do to you
The truth hurts worse than anything I could bring myself to do to you

The chorus is saying that the truth behind the relationship (that he doesn't love her) is worse than anything he could ever do to her, e.g run out on her or cheat.
Do you remember the way I held your hand?
Under the lamp post and ran home
This way so many times
I could close my eyes

This shows him trying to go back into his previous state of mind to be able to love her again, even going as far as closing his eyes and praying for it, but the repetition of the chorus after this shows that nothing he does works and that he still doesn't love her.
The truth hurts worse than anything I could bring myself to do to you
The truth hurts worse than anything I could bring myself to do to you

The repetition of the chorus reassures the point of how he doesn't want to hurt her by telling her the truth, but he can't help how he feels.
The truth hurts worse than anything I could bring myself to do
The truth hurts worse than anything I could bring myself to do to you
The truth
The truth

(Now press repeat)

This is said in a robotic voice, which could signify how often this happens in relationships. It could also show how the relationship is a circle, with him repeatedly falling in and then out of love with the woman again.

Lyrics

You’re a canary, I’m a coal mine
Cause sorrow is just all the rage
Take one for the team
You all know what I mean

And I’m so sorry, but not really
Tell the boys where to find my body

New York eyes, Chicago thighs
Pushed up the window to kiss you off

The truth hurts worse than anything I could bring myself to do to you
The truth hurts worse than anything I could bring myself to do to you

Do you remember the way I held your hand?
Under the lamp post and ran home
This way so many times
I could close my eyes

The truth hurts worse than anything I could bring myself to do to you
The truth hurts worse than anything I could bring myself to do to you

The truth hurts worse than anything I could bring myself to do
The truth hurts worse than anything I could bring myself to do to you
The truth
The truth

(Now press repeat)

Chosen Song

I asked 20 people which song they thought would be the best one to use, I gathered this information on Microsoft Excel, in a simple table.

The results show that the most popular song is I've Got All This Ringing In My Ears And None On My Fingers, by Fall Out Boy. This will be the song that I use for my music video.

Song Shortlist

I have created a shortlist of 5 songs, I will ask people which song they think is the best choice and which one they think will create the best video.

1. The Kill - 30 Seconds To Mars
This song is probably the slowest of my five choices, however I can think of a good storyline to create a video out of, so this song choice would work well for me I think. Its quite an emotional song, so I could work with the emotions portrayed throughout it.

2. Kiss with a fist - Florence And The Machine
This is a fast paced song, with quite a lot of lyrics, which gave me a good idea of the story lines I could create out of it, a lot of the words are emphasised during the song, which I could work with in my video.

3. Hallelujah - Paramore
This is another emotional song and, similar to The Kill, it is also a slow paced one when compared with my other shortlists. There are also a lot of meanings I could make out of this song, which allows a lot more creative freedom in my video.

4. I Write Sins Not Tragedies - Panic! At The Disco
This song has a lot of lyrics in it and it's very fast paced, making it my ideal choice for my video, however, I have seen the original video a lot and with it being so unique it might be hard for me to think of a different one for me to create for this song.

5. I've Got All This Ringing In My Ears And None On My Fingers - Fall Out Boy
This song has a regular beat to it, which would make it easier for my video to work, however it might be hard for me to think of a video for it as this song repeats lyrics a lot and when comparing it to my other shortlists, there are not as many possibilities of what it could be about.

Song Choice Consideration

When thinking about my song choices, I took the following things into consideration. I needed my song to have a lot of lyrics in it, as I am making an animation, the more lyrics there are, the more inspiration there is. Also, I wanted the song to be fast paced so that I would be able to have more fast moving characters that matched the song.

MTV Best Music Video's Of The Decade

Recently I watched a countdown on MTV of the best music video's of the last decade. This interested me as I could gather inspiration from some of the best videos for my own music video. I also found that the better ones consisted of a unique video, which sometimes had a catching storyline matching the song.
The top 30 music videos were...

30. Bat for Lashes – What’s a Girl To Do
29. Weezer – Pork and Beans
28. The White Stripes – Seven Nation Army
27. Fall Out Boy – I Don’t Care
26. Roots Manuva – Witness The Fitness
25. My Chemical Romance – Helena
24. Justice – D.A.N.C.E
23. Muse – Knights Of Cyndonia
22. Panic At The Disco – I Write Sins Not Tragedies
21. Unkle – An Eye For An Eye
20. Coldplay – The Scientist
19. Gorillaz – Feel Good Inc.
18. Blink 182 – All The Small Things
17. The Prodigy – Warrior’s Dance
16. Franz Ferdinand – Take Me Out
15. Basement Jaxx – Where’s Your Head At?
14. My Chemical Romance – Welcome To The Black Parade
13. Hot Chip – Over And Over
12. 30 Seconds To Mars – Kings And Queens
11. Johnny Cash - Hurt
10. The White Stripes – The Hardest Button To Button
9. Fatboy Slim – Weapon Of Choice
8. Klaxons – Golden Skans
7. The Chemical Brothers – Star Guitar
6. Justice Vs Simian – We Are Your Friends
5. Rage Against The Machine – Sleep Now In The Fire
4. Fall Out Boy – Sugar We’re Going Down
3. The White Stripes – Fell In Love With A Girl
2. OK Go – Here It Goes Again
1. Queens Of The Stone Age – Go With The Flow

30 Seconds To Mars Poster

This poster looks quite simple when first seen. With the colour scheme being black and red, it shows the genre of the band. The three members are sitting at the bottom of the poster, with a look of seriousness upon all of their faces. This also shows the genre of the band.The wallpaper behind them is a fancy pattern, which could show how successful they are, however it fades into black towards the top of the poster, which could show the feelings gone into their songs. The name of the band is shows at the top in a light grey and white, which contrasts against the black of the background. This could also show that they are trying to give sad people a bit of light in their life. This is also shown by the way the light is circled around them sitting down. The band are dressed in mostly black, which again shows their genre and attracts their audience. The bands name isn't written in a big font, which could also show how well they are doing, because people will automatically know who they are, so they don't need a big font.

Kasabian Poster

There isn't a definite colour scheme for this poster, but it is mostly black with hints of yellow and green. These colours are linked with dirt and nature, which could suggest that they are a naturalist band. the band name is written in bold white, with the font being the bands signature font. This allows for their fan base to identify the band easily, aiding to the popularity of them as the poster may bring in new fans, while still attracting their old ones. The poster only shows the bands bodies, while their legs are faded into black, mirroring the top of the poster with the bottom. This also adds definition to the bands faces, as they are almost in the centre and the lightest part of the page. The band is shown to be cose together by them hugging and standing close, this shows a unity between the band members and suggests that they have fun in making and producing their songs, which will attract even more of an audience.

Mcfly Poster

The poster is very similar to the single cover, as it shows the band in another serious pose, however this shows them as being put in a superhero type situation as they are shown in a long shot standing on the edge of a building looking over the city as if watching for danger. They are shown from a very low angle shot, presenting them as the hero's of the situation. They present themselves as hero's by the way they are standing., as the majority have their arms back with their chests out in a dominant stance. The sky above them is a darkened colour and looks stormy, which could show more of the superhero theme, as if there is danger coming and they can stop it. The band name is written at the top in the same font as the single cover but in blue, this could be because the red one wouldn't match the colour scheme of this poster. It still attracts attention and stands out because the inside of the letters have been darkened slightly, so that they wont fade into the background. There is also a tag line at the top of the poster using the words "super city wants you" which draws the viewer into the poster, including them with the use of "you" and adding to the superhero theme. The website is also advertised at the bottom, where it stands out against the dark building behind it.

You Me At Six Poster

This poster is very simple, as it only consits of a block colour background, a photo and a title. The background is in block red, which draws the audiences attention as it is so bright. The title contrasts against in as it is written in white, which could represent the way that they have recently gained increasing fame and are now standing out from the crowd. The photo is a long shot of the band, standing in a triangular formation with the singer standing at the front. This could show the natural hirachy in the band. They all have similar facial expressions, showing how similar they are and showing unity in the band. The clothing is also similar, with the majority wearing black and white. The singers collar is standing up, showing his confidence as a show man and showing how comfortable he is within the group.

Lady Gaga Poster

This poster is an extended version of one of her single cover, allowing the viewer to see some of the lower half of her body. The poster is a medium shot of her, allowing the viewer to see the majority of her body and some of her legs, as she is sitting down. She is biting her nail and her expression shows nervousness and curiosity, which resembles a child. This could suggest her thinking like a child, which shows some of her true character. The brightest thing on the page is her hair, which could relate to my earlier single cover post, where her hair was the only thing showing. It shows that this is an iconic part of her appearance and it could suggest that she often hides away behind a protective front. The poster is coloured in black and white, which could also suggest she is hiding away from the world. Again, you can see her tattoos which give a little insight into the real her, they are both slightly hidden in shadows, which further proves she hides herself away from the public. The title of her album is written at the bottom of the poster in white, making it stand out from the rest of the black and white background. Even though it is not a big part of the poster, it is still big enough to stand out from the rest of it. The "T" in monster is also written as a cross, which could link to the religious references within the album. It is also placed right on the edge of her back, close to where her spine is, which could suggest that she is religious herself.

Lady Gaga - Bad Romance Single Cover

This cover focuses entirely the medium close-up image of the artist. She is covered in a red material that is slightly translucent, allowing the audience to see only parts of her outline. This could show the audience how much she hides when singing and how little she tells about herself. The only thing that isn't covered by the material is her hair which is sticking out at the top. Throughout her videos her hair changes and has become one of the iconic things about her appearance, because this is the only thing sticking out it could suggest that she is always putting on a front for the camera and the cloth could suggest that she hides herself behind a shell. One of the only things you can see through the cloth is her tattoo on her arm, revealing a little bit about her personality. The text is sightly camouflaged by the red cloth as it is also written in red. It is still visible but creates more focus on the image.

Example - Kickstarts Single Cover

This cover shows medium long shot a boy cutting through a "pinata" style heart. It matches the single as that is about a conflict between falling in and out of love, this relates to the cover as the boy has cut through the majority of the heart, leaving the very bottom together, which could suggest him being undecided. The heart has flyer's and starts shooting out of it where he has cut through it, making up for the blood which should have been there, this makes the whole situation a lot cuter and friendly, which could suggest his target audience. The background is a plain grey and white, which allows the image and the writing to stand out. The bands name is written in white at the top of the single cover, in a block of black colour. This makes it the first thing to catch the eye of the audience, bringing in their original fans, while the colourful image may attract new ones. The name of the song is written in the same style of the bands name, however this is at the bottom, still visible but not as attracting as the one at the top. The image covers both parts of writing slightly, making the image once again a greater focus.

Mcfly - Party Girl Single Cover

This single cover shows a new side to Mcfly, portraying them in a new, serious way not shown previously. The band is shown in a medium-close up on the cover, where they are all looking in various directions. This could suggest that they are looking out for something around them. The band name is written in red across the top of the single, which will draw their original fans in to buy the single, while the new look of the band will attract a new audience. The red colour could represent the danger seen in the music video, drawing the video and cover together. It is also written in a neon-sign style, suggesting the new audience they are trying to attract. The boys are all wearing similar clothing while all having the same expression on their face, this could show how united they are, and how they are a team. The black clothing could also represent them as being dangerous. The name of the single is written across the bottom of the cover, in a similar style to the band name at the top. It is written in white to stand out against the black clothing which makes it visible and bright even though it is so small.

3OH!3 - Double Vision Single Cover

This cover is highly unconventional, as it is made up of only writing, with no pictures of the band on it. This is a very eye catching cover using only two main colours, gold and silver. This colour scheme matches the album cover, which is made up of gold hands. This provides a link between the two, along with the name of the band and album at the bottom. The writing is flipped as if in a mirror, linking to the name "double vision". Its mirrored exactly, except for the colour, which changes from gold to silver. This could symbolise the two singers being similar, yet having major differences. The colouring of the letters is also faded slightly, which could symbolise their maturity since gaining fame, it also relates to the name of the album "streets of gold" which could symbolise the journey they have taken to get to where they are now.

Ke$ha - TiK ToK Single Cover

The majority of the cover is made up of her face, making her the main focus so that the audience looks at her alone. The smallest thing on the cover is the actual title of the single, which is positioned underneath her name. Both are written in a gold colour, which could symbolise her success. It is also positioned in the only space not taken up by her face, again giving power to her. Some of the writing does go over her, but only her hair. The font used is very informal, showing her personality and suggesting her target market. Her facial expression is animalistic, which can relate to her behaviour in her videos, where she is often drunk. Her hands are held palm upwards, as if she is asking something of the audience. It could also be looked upon her her opening up to the audience, saying that she is what she looks like.

Uprising - Muse

Muse - Uprising

View more presentations from Rach234

I have analysed this music video in terms of camera, editing, sound and lighting.

Double Vision - 3OH!3

How is the band represented?

The band isn't present for the majority of the video, as it is focused on a fake web page. However they appear at certain intervals, all in the same type of long shot, the first being at the start of the video, where they are shown in the middle of a line of girls. Their position could represent power, as the girls are all looking towards them, standing in flirtatious positions, whereas the two boys are shown in a relaxed stance. One band member is shown after this in different fake scenarios, one being on a lilo with two other girls and another where he is crowd surfing, again showing power, as he is above everybody else. The other band member is shown shortly after where he is performing on a stage for a large crowd, this again could show power as he is the one that everyone is focused on. The band members are constantly shown amongst women, showing sexuality and popularity. The video is based around this fake website, which continuously pans down from one video to another, which could suggest that the band is constantly going from idea to idea, never staying on one single event but enjoying many in a short space of time.

What relationship exists between the images and the lyrics in the video?

The images often match the lyrics of the video, an example of this is when the lyrics go "'Cause there's so many fine woman that my head is spinning" a band member is shown on a lilo in a pool with two women, who are dressed in bikinis. He is in the centre of them while they are running their arms up and down him in a flirtatious way, showing his dominance. Shortly after this, the lyrics "I'm seeing double vision" are said, and two pictures of different women are shown sunbathing, and their front and back is shown, linking to the "double vision".

What relationship exists between the music and the images in the video?

At the start of the video, the screen doesn't start scrolling until the music picks up into a rhythm, this scrolling then continues until the end of the song. The chorus then starts when you see one of the band members and his mini video starts, also, the girls with him on the lilo react to the music by punching the air everything the word "hey" is said, this theme continues throughout. The different singers are shown separately as their voices are heard in the song.

Are there any inter-textual references in the video?

The whole video is based around a fake website which is being viewed. It is made up of different videos that are played in time with the music, one of these is a video of the two girls below, who go through the lyrics which are written on their bodies. This is a link to the two girls who have used this method in a music video before.

Bittersweet Symphony - The Verve

How are the band represented?

The singer for the band is presented throughout this video as being lonely and somewhat aggressive towards other people. He is shown to not care about how his actions affect others by the way he continuously walks forward, knocking people without ever looking back. Even when there is a medium close-up of a woman shouting in his face he doesn't pay any notice towards her. This could show that he believes in concentrating only on your future and that any past mistakes should be forgotten. At the end of the video the rest of the band join him to walk in a line across the pavement, showing that they all uphold the same views as the singer has presented during the rest of the video. It could also show that when they are together, nothing can stop them, as nobody tries to walk or bump into them, unlike when it was just the singer, who alone was constantly walking into people. The video ends showing a long shot of the five men walking into the distance before fading out into black. Another representation could be that as he walks, his paces don't match the beat of the music, as they are slightly out of time. This may show that he is out of sinc with the world and the people around him.

What relationship exists between the images and the lyrics in the video?

Throughout the video the singer is shown to sinc the lyrics. There are also other times where the lyrics are matched with actions shown. One time is when the lyrics say "your a slave to money" and a man is seen pushing a washing machine from a shop, showing his job. When the woman standing in front of him shouting, the lyrics state "I need to hear some sounds that recognize the pain in me" this is contrasting as the woman's words are not heard. As the lyrics "And I'm a million different people" he looks into the window of a car seeing his reflection as if he is looking at who he is today.

What relationship exists between the music and images?

The establishing shot of the video shows the singers feet walking right along a pavement, the camera then pans out slightly, revealing a sign that has an arrow pointing left and above the arrow saying "pedestrians". As soon as this arrow is revealed the music starts playing, which could represent a summary of how the singer lives his life, by going the wrong way.

TiK ToK - Ke$ha

How are the band represented?

The artist is represented on her own as a stereotypical woman who wants to party. She is shown coming onto different men and having run ins with the police. She is shown to go against her 'family' and go out even when they don't approve. But does all of this in a fashionable sense, making herself look sexy towards the men in the video. The close ups of her show how the video is focused on her. She could be represented as quite a vulnerable person as she is alone with several people she has only just met, however the video shows her to be quite strong in herself and could show that she doesn't need anybody else. She is often shown in long shots, showing her independence.

What relationship exists between the images and the lyrics in the video?

When the lyrics state "get a little bit tipsy" the video then goes several different colours and the image gets distorted, as if she is getting drunk. The very first line is "wake up in the morning" and it shows a long shot of her waking up in a bath tub, as a result of her night out, at the end of the video she is shown again in a bath suggesting this is a normal, everyday thing for her and that her daily life is often repeated this way. When the lyrics say "the dudes are lining up" it shows men trying to impress her with cars etc. When she is entering a club the setting is blue and calm and the lyrics heard are "now the party don't start till i walk in" and after this she enters and is seen amongst other people all dancing surrounded with brighter colours.

What relationship exists between the music and images?

The music is fast paced with a lot of beats within it. The video mirrors this by having lots of fast cuts in it matching the beats. An example of this is where she exits the house at the start and the woman with her is so shocked by her appearance she drops her pancakes, which fall to the floor at the same time as the beat of the music. In the middle of the song, the beat slows down to show a slower verse, which is mirrored by the actions in the video, which have much slower softer cuts, where she starts dancing slowly, in a more provocative way.

Thoughts

In order to create a video, poster and album cover I will have to analyse a number of outstanding products to gain knowledge of how they are put together, how they attract audiences and how they manage to sell well. I will be doing this by analysing a number of the three outstanding products, which will hopefully allow me to gain knowledge and inspiration for my own products.

Plan

This is a rough schedule of my deadlines for this unit. These are not exact dates; however I will be timing myself to get the work done to these dates as best as I can.

Complete research on existing products by the 24th of July.
Complete planning of scripts, shot lists, story boards, mock-ups and flat plans ect by the 10th of September.
Complete my rough-cut by the 20th of September.
Complete my final cut by the 1st of October.
Complete my album and poster mock-ups by the 15th of October.
Complete my final album and poster by the 31st of October.
Gather audience feedback by the 10th of November.
Complete revisions by the 20th of November.
Complete my evaluation by the 30th of November.
Give my first hand in on the 1st of December.

Intro

I am Rachel Hilton and I am going to be completing the A2 Media course at Biddulph High School. I am going to be designing a music video a cover and a poster as my coursework. I think I will be creating the video through drawings instead of filming real life. I am not sure what music I will use yet however, as a big issue is getting permission. I will decide what type of music to go with through my planning.